Scott Keith's Blog Of Doom: The 5 Enduring Legacies Of Wrestling's Most Controversial Online Voice
The Blog of Doom, for over two decades, has stood as one of the most influential and polarizing forces in professional wrestling commentary, shaping the digital landscape long before social media took over. As of December 19, 2025, the legacy of this iconic platform—founded by the inimitable Scott Keith—continues not just through its vast archives of unfiltered event reviews, but through its evolution into a multi-platform media entity, most notably the 'Podcast of Doom.'
Originally a niche corner of the internet, the phrase "Blog of Doom" can refer to any site that highlights real or perceived threats, but in the world of sports entertainment, it is synonymous with Scott Keith's work. His blog became a legendary destination for wrestling fans seeking sharp, often brutally honest, and deeply analytical commentary that broke away from traditional fan reporting. Its impact on "smark" culture—the term for fans who understand the inner workings of the business—is undeniable and its archives remain a crucial historical record of the industry's most pivotal eras.
The Architect: Scott Keith's Profile and The Blog's Genesis
The entire phenomenon of the Blog of Doom is intrinsically linked to its founder, Scott Keith. Born in Edmonton, Alberta, Canada, in 1974, Keith is a Canadian author, columnist, and general smart-ass who gained a significant following for his unique writing style. He has no formal attachment to the wrestling industry itself, making his perspective that of an astute, long-time observer and critic.
- Full Name: Scott Keith
- Born: 1974
- Birthplace: Edmonton, Alberta, Canada
- Primary Role: Professional Wrestling Writer, Author, Columnist, Blogger
- Key Platforms: BlogofDoom.com, LiveJournal (archived content), Place to Be Nation, WhatCulture
- Key Publications: Author of multiple books on professional wrestling, including event-specific review collections.
- Current Endeavor: Host of the 'Podcast of Doom.'
The Blog of Doom (BlogofDoom.com, formerly on LiveJournal and other platforms) was established as a home for Keith's comprehensive wrestling reviews, known as "rants." These were not mere recaps; they were detailed, play-by-play analyses of pay-per-views, weekly shows, and DVDs, often infused with dry wit, cynicism, and an intellectual approach to the industry's booking and psychology. His work was foundational in the rise of the "smart fan" online community.
The Controversial Style: Unfiltered Commentary and The "Smark" Movement
Scott Keith's writing style is the primary reason for the Blog of Doom's enduring fame and controversy. His approach was a stark contrast to the often-uncritical reporting of the time. This style cemented his place as a pioneer of the modern wrestling internet community, but also drew significant criticism.
The "Rant" Format and Brutal Honesty
Keith's reviews, famously called "rants," were characterized by their detail and his willingness to call out poor performances, illogical storylines, or questionable booking decisions. He was one of the first mainstream wrestling writers to consistently apply a critical, almost academic, lens to the product. His long history and unfiltered commentary made the Blog of Doom one of the most respected, yet feared, sources for wrestling commentary.
His ratings system, which used a standard star scale (from 0 to 5), became a benchmark for many fans. Crucially, his commitment to the art of the match meant that he would rate a good wrestling match highly, even if it involved a performer he personally disliked. This commitment to objectivity in the ring, despite his subjective commentary outside of it, is a key part of his legacy.
The Controversy: "Ambitiously Stupid" and Critic Backlash
The controversy surrounding Scott Keith stems from his often-acerbic tone and his perceived arrogance by some critics. Detractors have labeled his work as "ambitiously stupid," suggesting a lack of "research" or an overestimation of his own expertise. This polarized reaction is precisely what fueled the Blog of Doom's popularity. In the late 1990s and early 2000s, he became a lightning rod for debate, frequently clashing with other online communities and wrestling journalists. His long-standing feuds and disagreements with other figures in the online space are part of the folklore of the early internet wrestling community (IWC).
The 5 Enduring Legacies of The Blog of Doom
While the original BlogofDoom.com may not be updated with the same frequency as in its heyday, its influence is still felt across the entire spectrum of wrestling media. These are the five enduring legacies of Scott Keith's work:
- The Birth of the Modern "Smark" Review: Keith pioneered the format of the detailed, cynical, and highly critical wrestling review that is now standard fare across YouTube channels, podcasts, and major wrestling news sites. He taught a generation of fans how to analyze the business, not just enjoy it.
- A Historical Archive of the Monday Night Wars: The blog's extensive coverage of the Monday Night Wars (WWE vs. WCW) and the subsequent eras provides one of the most complete, fan-driven, and opinionated historical records available. His rants on WCW during its decline are particularly famous.
- The Proliferation of the Podcast Format: Following the blog's immense success, Keith transitioned his commentary to the audio realm with the Podcast of Doom. This show, often found on platforms like Place to Be Nation and Apple Podcasts, continues the Blog of Doom's mission by covering current events, like recent NXT Takeover shows or SummerSlam events, alongside co-hosts like Brian Bayless.
- The Model for Independent Wrestling Authorship: Scott Keith is an author of five books, demonstrating that a successful online commentator can parlay their digital following into a legitimate publishing career. His books, often collections of his event reviews, legitimized the idea of a "wrestling critic" as an author.
- The Enduring Influence on Mainstream Critics: Whether they admit it or not, many of today's most prominent wrestling critics and journalists were influenced by Keith's early work. His style of mixing insider knowledge with fan passion and critical analysis set the template for nearly every major wrestling media personality who followed.
The Current Status: The 'Podcast of Doom' and Beyond (2025 Update)
While the original Blog of Doom website remains a valuable archive, Scott Keith's primary medium for new content in late 2025 is the Podcast of Doom. This evolution reflects the broader shift in digital media consumption from long-form text blogs to on-demand audio content. The podcast maintains the "same classic taste" of the blog, covering professional wrestling, MMA, and even movie reviews.
Keith also continues to contribute to various platforms, including past work for major wrestling sites like WhatCulture and his extensive library of SmackDown, RAW, and DVD reviews, such as his famous "SmackDown Rants" and the Smark DVD Rant for Brian Pillman: Loose Cannon. His continued presence, whether through his podcast, his published books, or his archived rants, ensures that the spirit of the Blog of Doom—unfiltered, opinionated, and highly critical wrestling commentary—remains a powerful force in the digital wrestling world.
The Blog of Doom’s legacy is not just about what Scott Keith wrote, but how he wrote it. He proved that a single, passionate, and controversial voice could build an empire of commentary that would outlast many of the promotions he covered, solidifying his status as a true pioneer of the internet wrestling community.
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- Name : Ms. Trycia Goldner
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