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Simran Sweet Bobby: 5 Shocking Facts About The Catfish Behind The Decade-Long Deception

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The name Simran Sweet Bobby is not a person but a shorthand for one of the most bizarre and extensive catfishing cases in modern history, involving a woman named Simran Bhogal. As of December 2025, the story of Simran Bhogal—the cousin who catfished UK radio presenter Kirat Assi for nearly a decade—continues to fascinate and horrify, primarily due to the global success of the *Sweet Bobby* podcast and the subsequent Netflix documentary, *Sweet Bobby: My Catfish Nightmare*. The most current and pressing question remains: where is the mastermind behind the complex web of over 60 fake identities now? Her complete disappearance from the public eye since the scandal broke in 2018 is a testament to the severity of the deception. The true-crime phenomenon brought the dark side of online relationships into the spotlight, detailing how a seemingly harmless cousin, Simran Bhogal, orchestrated an elaborate, almost ten-year-long emotional and psychological manipulation. She created the persona of "Bobby Jandu," a handsome, successful cardiologist, to ensnare her own cousin, Kirat Assi. The following details provide the most up-to-date look at the person at the center of this unbelievable saga and the fallout from her actions.

Simran Bhogal: The Mastermind's Profile and Biography

While Simran Bhogal has successfully erased her digital footprint, key biographical details emerged during the investigation and media coverage of the *Sweet Bobby* case, painting a picture of the person behind the deception.
  • Full Name: Simran Kaur Bhogal
  • Role in Scandal: Perpetrator of the "Sweet Bobby" catfishing scheme.
  • Victim: Kirat Assi (her cousin and a UK radio presenter).
  • Fake Persona: "Bobby Jandu" (a fictional cardiologist based in New York/London).
  • Date of Birth: Approximately 1991/1992 (She was reportedly 18 when the catfishing began).
  • Education: Attended Heston Community School (2003–2010).
  • Former Residence: Hounslow/Norwood Green area of West London.
  • Former Career: Held a high-powered, high-ranking position at a major UK bank in London.
  • Legal Outcome: No criminal charges were filed by the police. A civil case brought by Kirat Assi was settled out of court for an undisclosed sum.
  • Current Status: Completely offline, with no known social media presence and a deliberately low profile.

The Decade-Long Deception: How Simran Catfished Her Cousin

The sheer scale and duration of Simran Bhogal’s catfishing operation are what make the *Sweet Bobby* story a unique case study in psychological manipulation. The deception lasted from 2009 to 2018, profoundly impacting Kirat Assi’s life, career, and mental health. The initial connection was made through a Facebook message from "Bobby Jandu," a persona Simran created. This fictitious character was portrayed as a successful, handsome cardiologist who quickly developed a deep, intimate relationship with Kirat. The relationship was entirely online, with "Bobby" constantly having reasons—from family emergencies to serious illnesses—that prevented him from meeting Kirat in person. This is a classic hallmark of catfishing, yet Simran took it to an unprecedented level. To maintain the illusion, Simran Bhogal created a complex network of over 60 fake social media profiles and email addresses. These 'supporting characters' included Bobby's friends, family members, and even medical colleagues, all of whom Simran controlled to validate the existence and excuses of "Bobby Jandu." This intricate web of lies made it nearly impossible for Kirat to suspect a single source of deception. The complexity of managing this many fake entities over a decade shows an obsessive level of commitment to the deceit. The emotional toll on Kirat Assi was immense. The fake relationship became increasingly controlling, with "Bobby" manipulating Kirat's decisions, including influencing her work and isolating her from friends and family. The emotional abuse was a central theme exposed by the podcast's narrator, Alexi Mostrous. The control Simran exerted over Kirat's life through the "Bobby Jandu" persona is a chilling example of the psychological damage inherent in long-term catfishing.

Where is Simran Bhogal Now? The Latest Updates on Her Disappearance

Since the truth about "Bobby Jandu" was revealed to Kirat Assi in 2018, Simran Bhogal has executed a near-total blackout of her public and digital life. The latest information confirms she has maintained this low profile, effectively disappearing from the internet and public scrutiny.

Resignation and Offline Life

When the catfishing scheme was exposed, Simran Bhogal was working in a high-powered role at a major UK bank. She immediately resigned from her job. The decision to leave her career was a direct consequence of the scandal becoming public knowledge. Furthermore, all her existing social media profiles were deleted, and she has not created new ones under any known alias. This intentional erasure of her online presence indicates a clear desire to avoid the public fallout and media attention generated by the *Sweet Bobby* podcast and the subsequent Netflix production.

The Legal Aftermath and Financial Settlement

Despite the severity of the emotional and psychological damage, Simran Bhogal was never criminally charged. Kirat Assi immediately went to the police in 2018, but the Crown Prosecution Service (CPS) determined that the actions, while morally reprehensible, did not meet the threshold for a criminal offense under UK law at the time. However, Kirat Assi pursued a civil case against her cousin, Simran Bhogal. This civil litigation was ultimately settled out of court. While the financial details of the settlement remain undisclosed, the fact that a settlement was reached confirms a legal acknowledgment of the harm inflicted by Simran's actions. This civil resolution is the most recent legal update on the case, confirming that the matter was resolved privately rather than through a public criminal trial.

5 Shocking Facts About The Sweet Bobby Catfish Scandal

The Simran Bhogal case stands out not just for its length, but for the sheer audacity and complexity of the deception. These facts highlight the true scope of the scandal:
  1. The 60+ Fake Identities: Simran didn't just create "Bobby Jandu." She created an entire fictional universe, including his friends, family, and colleagues, totaling over 60 different identities, all communicating with Kirat Assi to reinforce the lie. This level of topical authority and world-building is almost unheard of in catfishing cases.
  2. The Cousin Connection: The most shocking revelation was that the person behind the decade-long deception was Kirat's own female cousin, Simran Bhogal. This familial betrayal added a layer of deep personal trauma to the catfishing.
  3. A High-Powered Career: At the time of the exposure, Simran was not an idle individual but held a demanding, high-ranking position at a major UK bank. This contradicts the typical profile of a catfish and highlights the double life she was leading.
  4. The Civil Case Settlement: While no criminal charges were brought, Kirat Assi successfully pursued a civil case against Simran Bhogal. The out-of-court settlement provided a measure of justice and financial restitution for the severe emotional distress caused.
  5. Simran's Complete Digital Eradication: Since 2018, Simran Bhogal has maintained a near-zero digital footprint. She deleted all social media and has not surfaced publicly, a deliberate and successful attempt to disappear from the media frenzy surrounding the *Sweet Bobby* true-crime story.
The story of Simran Bhogal, or "Simran Sweet Bobby," serves as a stark warning about the dangers of online deception. While Simran has vanished, the powerful narrative of Kirat Assi’s resilience and the documentary's success ensure that the details of the catfishing case remain a vital, cautionary tale in the digital age. The most recent updates confirm that, years after the exposure, the perpetrator continues to live a life completely under the radar.
simran sweet bobby
simran sweet bobby

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