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The Ultimate Collector's Guide: 5 Must-Have The Weeknd Merch Drops Of 2025 (And What They're Worth)

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The Weeknd’s merchandise empire, driven by his XO brand, has evolved far beyond simple band tees, transforming into a highly sought-after collectible market. As of December 21, 2025, the focus for collectors and fans is squarely on the ongoing *After Hours Til Dawn Tour* and a series of highly anticipated, limited-edition collaborations that solidify Abel Tesfaye’s position as a streetwear and fashion icon.

This deep-dive guide explores the most current and valuable pieces of The Weeknd merch available right now, from the 2025 North American stadium exclusives to the latest high-fashion drops and the vintage items commanding massive resale prices on platforms like Grailed and StockX.

Abel Tesfaye: The Architect of XO

Before diving into the merchandise, understanding the creative force behind the XO brand is essential. The Weeknd, whose real name is Abel Makkonen Tesfaye, has meticulously crafted his aesthetic to accompany his musical eras, making his merchandise an extension of his art.

  • Full Name: Abel Makkonen Tesfaye
  • Born: February 16, 1990 (Age 35 in 2025)
  • Birthplace: Toronto, Ontario, Canada
  • Alias/Brand: The Weeknd / XO (pronounced "Ex Oh")
  • XO Brand Motto: "XO is a lifestyle. It’s a movement."
  • Key Albums Merch Eras: House of Balloons, Kiss Land, Beauty Behind the Madness, Starboy, After Hours, Dawn FM
  • Notable Collaborations: BAPE, H&M, Warren Lotas, MSCHF, Toronto Blue Jays, Marvel

1. The After Hours Til Dawn Tour 2025 Exclusives

The continuation of The Weeknd's massive stadium run, the *After Hours Til Dawn Tour*, has confirmed dates across North America from May to September 2025, hitting major cities including Phoenix, Las Vegas, Miami, Houston, Detroit, Chicago, Montréal, and Los Angeles.

The tour merch for the 2025 leg is arguably the most in-demand collection right now, blending the dark, cinematic world of *After Hours* with the purgatorial, retro-futuristic themes of *Dawn FM*. These items are essential for any dedicated fan or collector due to their limited availability at physical tour stops.

Key Merch Items and Collectible Value:

  • VIP Diamond Package Merch: Fans who purchased the top-tier VIP packages for the 2025 shows receive an "Exclusive VIP merchandise item" and a "Limited edition The Weeknd gift item." These are often the most valuable, as they are not sold to the general public.
  • City-Specific Tees: Tour-exclusive tees featuring the distinct *After Hours Til Dawn* skull graphic and a list of 2025 North American cities are immediate collectibles. Look for the "Black Concert Tee" and "Zip Hoodie" variants.
  • The XO Keychain: The official *After Hours Til Dawn* exclusive XO keychain, often made with genuine leather, is a smaller but highly popular collectible item.

Collector's Note: Tour merchandise is often the easiest to flip for a profit. Once a tour leg concludes, the official availability stops, driving up resale prices on platforms like eBay and Poshmark for unworn items.

2. The XO x BAPE Second Collaborative Capsule (October 2025)

The Weeknd’s ongoing partnership with the iconic Japanese streetwear brand A Bathing Ape (BAPE) is a major highlight of the 2025 fashion calendar. The "Second Collaborative Capsule," anticipated for an October 2025 drop, seamlessly merges the signature XO branding with BAPE's classic aesthetics, including the Ape Head logo.

This collaboration is a perfect example of Tesfaye’s ability to bridge music merchandise with high-end streetwear, making the items instant sell-outs and high-value collectibles.

Key Merch Items and Collectible Value:

  • BAPE STA Shoes: The most anticipated item is the collaborative BAPE STA sneaker, which features BAPE and XO branding on the tongue labels and luxurious metal XO dubraes on the laces.
  • Co-Branded Apparel: The capsule includes a range of premium items such as hoodies, t-shirts, and sweatpants, all featuring a blend of the XO logo and BAPE's classic camo or Ape Head graphics.
  • XO STAFF Pullover Hoodie: A previous BAPE collaboration featured a staff pullover hoodie, suggesting similar exclusive apparel may be part of the new capsule.

Topical Authority Entity: The BAPE collaboration leverages the high-fashion credibility of the A Bathing Ape brand, instantly elevating the XO line's status in the streetwear community.

3. The XO x Toronto Blue Jays 2025 World Series Legacy Collection

In a unique and highly localized collaboration, The Weeknd’s XO brand teamed up with his hometown baseball team, the Toronto Blue Jays, for a collection celebrating the team's World Series appearance in 2025. This capsule is a powerful nod to his Canadian roots and the city that birthed his career.

This kind of regional, sports-themed drop is particularly rare and collectible, appealing to both music fans and baseball memorabilia enthusiasts.

Key Merch Items and Collectible Value:

  • Baseball Jersey: A limited-edition Baseball Jersey featuring the combined XO and Blue Jays branding. These are often customizable and made with high-quality athletic apparel materials.
  • World Series Legacy Shirt: T-shirts commemorating the 2025 World Series run, often featuring a blend of the Blue Jays logo and the XO Finger X.O graphic.
  • Hype Video Tie-In: The release was accompanied by a hype video narrated by The Weeknd, adding a layer of media and historical significance to the drop.

4. Highly Collectible Vintage Merch: The Warren Lotas Era

For serious collectors, the true value often lies in vintage and limited-run collaborations. The Weeknd’s partnership with designer Warren Lotas is a prime example of high-resale value merchandise.

The Warren Lotas collections, characterized by their bold, hand-drawn, and often grim reaper-style graphics, are extremely rare and command a premium on secondary markets.

Key Merch Items and Resale Value:

  • The Weeknd x Warren Lotas Best Friend Hoodie: This piece, featuring unique graphic prints, is highly sought after.
  • WLXO Super Bowl LV Shirt: A specific collaboration tee released for his Super Bowl LV Halftime Show performance, featuring the WLXO branding.

Resale Market: Items from the Warren Lotas collaborations are frequently listed on StockX and Grailed, often selling for several hundred dollars, a testament to their rarity and the designer's cult following.

5. The Dawn FM Collector's Edition Vinyl Sets

Beyond apparel, music collectibles remain a major focus. The *Dawn FM* album, released in 2022, continues to be a staple in the vinyl collector community, with various limited and collector's editions still available or highly traded.

These physical media releases often feature alternate artwork and unique color pressings that make them highly valuable to audiophiles and art collectors.

Key Merch Items and Collectible Value:

  • Dawn FM Collector's Edition 2LP Vinyl: This set, featuring an alternate cover and a double LP pressing, is a premium collector's item.
  • Target Exclusive Variants: Like many major artists, The Weeknd released store-exclusive variants (such as the Target Exclusive) which feature unique color vinyl, making them immediate must-haves for completists.

The Weeknd's merchandise strategy, driven by scarcity, high-profile collaborations (BAPE, Toronto Blue Jays), and constant tie-ins to his evolving musical persona (After Hours, Dawn FM, and the overarching XO brand), ensures that his drops are not just clothing, but significant cultural artifacts in the world of music and streetwear. For fans and investors alike, 2025 is shaping up to be one of the most active and valuable years yet for XO collectibles.

the weeknd merch
the weeknd merch

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