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5 Power Moves That Defined Prince Harry And Meghan Markle's Blockbuster 2025

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Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, have solidified their status as independent media moguls and philanthropists, making 2025 a landmark year defined by significant professional and personal milestones. Following their relocation to California and their step back from senior royal duties, the couple has leveraged their global profile to launch a new chapter that focuses on content creation, brand building, and impactful charitable work. This year saw a major brand overhaul, the announcement of specific new production projects, and a rare, intimate look into their family life in Montecito.

The Sussexes’ journey in 2025 has been characterized by strategic moves designed to maximize their creative freedom and commercial potential, moving beyond the shadow of the royal family to establish their own legacy. From the rebranding of a major lifestyle venture to their continued commitment to mental health and veteran support, the couple’s influence continues to shape the global conversation around modern royalty and celebrity entrepreneurship.

Prince Harry and Meghan Markle: A Biographical Profile

The Duke and Duchess of Sussex have a public profile defined by their groundbreaking decision to forge a new path outside the traditional structure of the British monarchy. Their story is a blend of royalty, Hollywood, and global activism.

  • Prince Harry, The Duke of Sussex:
    • Full Name: Henry Charles Albert David.
    • Born: September 15, 1984, in London, England.
    • Parents: King Charles III and the late Diana, Princess of Wales.
    • Military Career: Served in the British Army for 10 years, including two tours of duty in Afghanistan.
    • Key Initiative: Founder of the Invictus Games, an international sporting event for wounded, injured, and sick servicemen and women.
  • Meghan Markle, The Duchess of Sussex:
    • Full Name: Rachel Meghan Markle.
    • Born: August 4, 1981, in Los Angeles, California, U.S.
    • Parents: Doria Ragland and Thomas Markle.
    • Former Profession: Actress, best known for her role as Rachel Zane on the TV series Suits.
    • Key Initiative: Former UN Women advocate and founder of the lifestyle blog The Tig.
  • The Couple:
    • Titles: Duke and Duchess of Sussex.
    • Marriage: Married on May 19, 2018, at St. George's Chapel, Windsor Castle.
    • Children: Prince Archie of Sussex (born 2019) and Princess Lilibet “Lili” Diana of Sussex (born 2021).
    • Post-Royal Life: Stepped back as senior working members of the Royal Family in 2020 and relocated to Montecito, California.
    • Current Endeavor: Founders of the Archewell organization, which encompasses their non-profit, production company, and brand ventures.

The Major Brand Relaunch: American Riviera Orchard Becomes 'As Ever'

One of the most significant business developments for the Duchess of Sussex in 2025 was the strategic overhaul of her lifestyle brand. The venture, initially launched as American Riviera Orchard, underwent a major rebrand and was relaunched under the new name, "As Ever."

This move was seen by many industry analysts as a power play to refine the brand's identity and expand its commercial reach. The name "As Ever" is intended to evoke a sense of timelessness and continuity, suggesting a focus on enduring style and quality.

The relaunch is a key part of Meghan’s entrepreneurial vision, positioning her to compete in the highly lucrative lifestyle market alongside other celebrity-backed ventures. The brand is expected to focus on home goods, food, and general lifestyle products, all curated with the Duchess’s signature California aesthetic.

In addition to the lifestyle brand, the couple's charitable organization also saw a formal restructuring. The Archewell Foundation was officially renamed Archewell Philanthropies, further clarifying the separation between their non-profit work and their commercial media projects.

New Netflix Slate: From Girl Scouts to Feature Film Adaptations

The Sussexes’ multi-year production deal with Netflix continued to bear fruit in 2025 with the announcement of several new, highly anticipated projects, demonstrating their commitment to diverse and impactful storytelling.

The most specific new project announced is the documentary "Cookie Queens." Prince Harry and Meghan Markle are serving as executive producers on this film, which spotlights the intense world of Girl Scouts during their annual cookie season.

The documentary is a "throwback" for the Duchess and is set to premiere in 2026, highlighting themes of entrepreneurship, community, and female empowerment. This project aligns with the Duchess’s long-standing advocacy for women’s and girls’ rights.

Beyond the documentary, the couple confirmed they are moving forward with a new Netflix film, described as a feature-length adaptation. While specific plot details remain under wraps, this project signals a shift into narrative filmmaking, expanding their production portfolio beyond the biographical and documentary formats of previous releases like *Harry & Meghan*.

A Rare Glimpse into Archie, Lilibet, and the Montecito Christmas

Despite their desire for privacy, Harry and Meghan provided a rare and heartwarming look into their family life toward the end of 2025, satisfying the intense public curiosity surrounding their children and holiday traditions.

Their annual holiday video, released through Archewell Philanthropies, included a brief, yet significant, glimpse of Prince Archie and Princess Lilibet. The children, who are growing up in California, looked "so grown up" in the footage, which provided a peek inside their Montecito home.

The couple also released their 2025 Christmas card, which featured a photo of just the two of them taken during the Winter Invictus Games. This photo choice underscores their continued professional partnership and commitment to the Invictus Games foundation.

In a departure from royal tradition, the Sussexes confirmed they would be spending Christmas in Montecito with Meghan’s mother, Doria Ragland. This decision reinforces their focus on establishing their own family traditions outside of the Sandringham routine.

The combination of these personal updates and professional successes cements 2025 as a year of significant growth and independence for the Duke and Duchess of Sussex. Their strategic rebranding and new media ventures demonstrate a clear, forward-looking strategy for their post-royal careers.

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