How Old Is Campbell Puckett? The Full Bio Of TikTok's 'Pookie' And Her Viral Journey
The burning question about Campbell Puckett's age is finally answered with the most current data available. As of today, December 21, 2025, Campbell 'Pookie' Puckett, the social media personality who skyrocketed to fame alongside her husband Jett, is 33 years old. Her journey from a flight attendant and Ole Miss graduate to a viral TikTok sensation and entrepreneur has captured millions of followers worldwide, making her one of the internet's most recognizable figures in the lifestyle and fashion space.
The fascination with Campbell's life—from her "absolutely fire" daily outfits to her affectionate relationship with Jett—has driven massive curiosity about her personal details, especially her age and background. She celebrated her most recent birthday in March 2025, marking a new year that continues her evolution from a popular content creator to a new mother and established brand owner.
Campbell 'Pookie' Puckett: A Complete Biographical Profile
Campbell Hunt Puckett, affectionately known as 'Pookie' by her husband Jett and her millions of followers, has cultivated a massive online presence through her engaging and authentic lifestyle content. Her biography is a testament to a successful pivot from traditional employment to modern digital entrepreneurship.
- Full Name: Campbell Hunt Puckett
- Nickname: Pookie, Pookster
- Date of Birth: March 11, 1992
- Current Age (as of Dec 21, 2025): 33 years old
- Astrological Sign: Pisces
- Place of Birth: United States (Specific location often kept private)
- Education: University of Mississippi (Ole Miss), Degree in Marketing
- Marital Status: Married to Jett Puckett
- Husband's Name: Jett Puckett
- Child's Name: Paloma Campbell Puckett
- Child's Birth Date: November 2024
- Career: Former Flight Attendant, Entrepreneur, Social Media Personality, Content Creator
- Business: Founder of the lifestyle brand You Should Wear That LLC
- Known For: Viral TikTok "date night" videos, fashion and beauty content, and the "Pookie looks absolutely fire" catchphrase.
The Viral Phenomenon: How Campbell Puckett Became 'Pookie'
Campbell Puckett’s rise to internet stardom was swift and unexpected, largely centered around a single, highly affectionate nickname and a simple video format. The 'Pookie' phenomenon began in early 2024 and quickly became a cultural touchstone on platforms like TikTok and Instagram.
The Origin of the 'Pookie' Nickname
The nickname 'Pookie' is the cornerstone of Campbell’s online identity. It originated from her husband, Jett Puckett, who consistently refers to her using the term in their joint videos. The couple's "date night" or "outfit of the day" videos feature Jett complimenting his wife with the now-iconic line: "Pookie looks absolutely fire tonight."
This genuine display of affection and Jett's enthusiastic delivery resonated with viewers. The term 'Pookie' is now synonymous with Campbell and has been widely adopted by her fanbase, affectionately referring to her as the 'Pookster' or 'Mini Pookie' for her daughter.
From Flight Attendant to Fashion Influencer
Before achieving viral fame, Campbell Puckett followed a more traditional career path, which is often a source of curiosity for her followers. She graduated from the University of Mississippi (Ole Miss) with a marketing degree, a background that undoubtedly serves her well in her current role.
After college, she worked as a flight attendant. This career gave her a taste of travel and a diverse social environment before she made the pivot to entrepreneurship. She leveraged her passion for fashion and beauty to become a full-time content creator and influencer, founding her own company, You Should Wear That LLC.
Campbell Puckett's Life as a Mother and Entrepreneur in 2025
The year 2025 has been a significant period of transition and growth for Campbell Puckett, both personally and professionally. Her life has been defined by the balance of her thriving career and her new role as a mother.
The Birth of Paloma Campbell Puckett
One of the biggest updates in Campbell’s life was the birth of her first child. Campbell and Jett Puckett welcomed their daughter, Paloma Campbell Puckett, in November 2024. The name Paloma, which means 'dove' in Spanish, was a beautiful addition to their family story.
The couple has shared glimpses of their life as new parents, with Campbell often reflecting on the joy of celebrating her first birthday as a mom in March 2025. Her content has naturally expanded to include motherhood, resonating with a new segment of her audience while maintaining her signature focus on fashion and lifestyle.
Expanding Her Brand and Topical Authority
Campbell Puckett's influence extends far beyond short-form videos. Her presence at major industry events, such as New York Fashion Week (NYFW), solidifies her status as a serious fashion influencer, not just a fleeting viral star.
Her content strategy is a masterclass in topical authority, covering a wide range of subjects that appeal to her demographic:
- Fashion & Style: Daily outfit breakdowns, hauls, and styling tips.
- Beauty & Skincare: Product reviews and routines.
- Couple & Family Life: Date nights, travel vlogs, and glimpses into their home life with Jett and Paloma.
- Entrepreneurship: Insights into managing her brand, You Should Wear That LLC.
By consistently creating content across these entities, Campbell has successfully transitioned from a viral sensation into a long-term lifestyle brand, proving that her appeal is rooted in genuine connection and relatable content.
Frequently Asked Questions About Campbell Puckett
What is Campbell Puckett’s exact date of birth?
Campbell Puckett was born on March 11, 1992. This makes her 33 years old as of December 21, 2025. She is a Pisces, a water sign often associated with creativity and compassion.
What is the age difference between Campbell and Jett Puckett?
While Jett Puckett's exact birth year is sometimes debated, he is generally considered to be close in age to Campbell. Sources often place him as being slightly older, with some reporting a small age gap of just a few years. Regardless of the exact difference, the couple’s dynamic is often praised for their strong partnership and mutual support.
What was Campbell Puckett’s job before she became famous on TikTok?
Before her TikTok fame, Campbell Puckett worked as a flight attendant. She also holds a marketing degree from the University of Mississippi (Ole Miss), which she used to transition into her current role as an entrepreneur and content creator running her own brand.
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