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5 Surprising Facts About Livia Giuggioli: From Hollywood Producer To Sustainability Powerhouse And Her Secret New Marriage

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The life of Livia Giuggioli, the Italian film producer, entrepreneur, and environmental activist, continues to evolve dramatically, marking a significant shift from her high-profile marriage to Oscar-winner Colin Firth to her current role as a global sustainability powerhouse. As of late 2024 and early 2025, Giuggioli has made headlines not just for her groundbreaking professional endeavors but also for a major personal revelation, confirming her secret remarriage and offering a candid look at her post-divorce life with her ex-husband. Her journey is a compelling narrative of personal resilience, ethical advocacy, and a deep commitment to planetary health, cemented by her attendance at major events like the 2024 Green Carpet Fashion Awards.

This article provides the most current and in-depth look at Livia Giuggioli’s world today, detailing her new family life, her influential work with her consultancy Eco-Age, and her pioneering efforts in regenerative agriculture in the Italian countryside. The information here is fresh, unique, and based on the latest public statements and professional activities, offering a comprehensive view of one of the world’s most dedicated ethical entrepreneurs.

Livia Giuggioli: A Complete Biography and Professional Profile

Livia Giuggioli, widely known as Livia Firth in her professional career, is an Italian figure whose influence spans the film industry, global activism, and ethical entrepreneurship. Her public profile has consistently been defined by her work as a vocal advocate for sustainability, particularly within the fashion and textile sectors.

  • Full Name: Livia Giuggioli Firth (often professionally referred to as Livia Firth)
  • Date of Birth: September 4, 1969
  • Age (as of 2025): 55
  • Nationality: Italian
  • Primary Careers: Film Producer, Environmental Activist, Entrepreneur, Director
  • Education: Reportedly studied at the University of Rome
  • First Marriage (Ex-Husband): Colin Firth (m. 1997; div. 2021). The couple announced their separation in 2019 after 22 years of marriage.
  • Children: Two sons with Colin Firth: Luca Firth (born 2001) and Matteo Firth (born 2003).
  • Second Marriage (Current Husband): Callum Grieve. Giuggioli secretly wed her longtime partner, a Scottish climate activist, confirming the news publicly.
  • Key Organizations: Co-founder and Creative Director of Eco-Age; Co-founder of Quintosapore.
  • Notable Titles: UN Leader of Change.

The Latest Chapter: Remarriage and Amicable Co-Parenting

One of the most significant personal updates in recent years came when Livia Giuggioli revealed she had secretly married her partner, Callum Grieve, a fellow climate activist. The news, confirmed publicly on November 11, marked a new chapter in her private life, six years after her separation from Colin Firth.

Despite the high-profile nature of her divorce, which followed her revelation of an affair with Italian journalist Marco Brancaccia, Giuggioli and Colin Firth have maintained a remarkably strong and amicable relationship. They have been candid about their commitment to co-parenting their two sons, Luca and Matteo, and continue to share a deep bond of friendship and mutual respect. Giuggioli has spoken openly about their post-divorce dynamic, emphasizing their united front for their family. This mature approach to their separation has allowed both to move forward while remaining a supportive unit for their children.

Giuggioli has also faced personal health challenges, including undergoing surgery for breast cancer, a period during which she received support from her family and new partner.

Eco-Age and the Global Push for Ethical Fashion

Livia Giuggioli’s most enduring professional legacy is her work as the co-founder and Creative Director of Eco-Age. Launched in 2009, Eco-Age is a pioneering sustainability consultancy and communications agency that has been instrumental in redefining the concept of ethical and sustainable luxury.

The company’s mission is to help brands, corporations, and governments implement effective sustainability strategies across their operations, focusing on environmental and social justice. Through Eco-Age, Giuggioli has become a leading voice in the global conversation on climate action, responsible consumption, and supply chain transparency.

The Green Carpet Challenge (GCC)

A key initiative spearheaded by Eco-Age is the Green Carpet Challenge (GCC). The GCC was launched to merge the worlds of glamour and ethics by challenging A-list celebrities and major fashion houses to create red carpet looks that adhere to strict sustainability criteria. This initiative successfully brought the topic of ethical fashion to a global audience, demonstrating that style and sustainability are not mutually exclusive. Giuggioli's ongoing presence at events, including the 2024 Green Carpet Fashion Awards, underscores her continued commitment to this movement.

Activism Beyond the Red Carpet

Giuggioli's activism extends far beyond the fashion industry. She has been a staunch critic of political actions she deems harmful to the environment and social justice. Notably, she made headlines when she rejected a renowned royal award as a protest against the UK's "appeasement" of former President Donald Trump during his visit, sending a powerful message about her commitment to her principles over public accolades.

Her work is deeply rooted in the concept of "net zero emissions" and promoting a new economy based on responsible consumption and lifestyle change. As a UN Leader of Change, she inspires audiences worldwide through powerful talks on climate action and social justice.

Quintosapore: Pioneering Regenerative Agriculture in Umbria

In a move that solidifies her commitment to environmental principles, Livia Giuggioli co-founded Quintosapore, an innovative biomimic farming company located in the heart of the Umbrian countryside in Italy.

Quintosapore is not just a farm; it is a project dedicated to redefining agriculture through regenerative farming and biodiversity. Working alongside her brothers, Giuggioli has focused on rebuilding the concept of "taste" by growing high-quality, ethically-produced food. The company emphasizes sustainable, organic practices that restore soil health and work in harmony with the natural ecosystem, proving that responsible land stewardship can yield superior products.

This venture highlights her transition from merely advising on sustainability to actively implementing it at a grassroots level, offering a tangible model for how businesses can contribute to a healthier planet. The farm, situated in the beautiful Italian countryside, serves as a physical representation of her lifelong commitment to ecological balance and ethical living.

livia giuggioli
livia giuggioli

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