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The Global Superstar Headlining The Super Bowl LX Halftime Show: Everything You Need To Know

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The question of "who's doing the halftime show for Super Bowl" is officially answered for 2026, marking a massive cultural moment for the NFL and global music. As of today, December 22, 2025, the National Football League (NFL), Apple Music, and Roc Nation have confirmed that Puerto Rican superstar Bad Bunny will headline the highly-anticipated Super Bowl LX Halftime Show.

This announcement, which was made back in September, solidifies the NFL’s continued commitment to featuring global, genre-defying artists on the world’s biggest stage. Bad Bunny's selection is not just a performance; it represents a significant demographic shift, bringing the power and reach of Spanish-language music and Latin trap to an audience of hundreds of millions worldwide.

Bad Bunny: The King of Latin Trap and Global Icon

The headliner for Super Bowl LX is a true global phenomenon. Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has shattered streaming records and cultural barriers since his debut. His journey from a grocery store bagger in Puerto Rico to becoming the most-streamed artist in the world is a modern-day legend.

Here is a quick look at the man behind the music:

  • Real Name: Benito Antonio Martínez Ocasio
  • Age: 31 (as of the announcement)
  • Origin: Vega Baja, Puerto Rico
  • Genre: Latin Trap, Reggaeton, Hip Hop
  • Career Highlights:
    • Named Spotify’s most-streamed artist in the world for three consecutive years (2020, 2021, and 2022).
    • Broke the all-time record for the highest-grossing concert tour by a Latin artist with the Bad Bunny: World’s Hottest Tour.
    • His album Un Verano Sin Ti was the first Spanish-language album to be nominated for Album of the Year at the Grammy Awards.
    • Made a surprise appearance during the Super Bowl LIV Halftime Show in 2020 alongside headliners Shakira and Jennifer Lopez.
    • Known for his unique fashion sense and advocacy for social issues.
  • Significance of Selection: His performance marks a pivotal step in showcasing the mainstream dominance of Latin music on the grandest American stage.

The Cultural Significance of Bad Bunny at Super Bowl LX

The Super Bowl Halftime Show is more than just a musical interlude; it is a cultural barometer. Bad Bunny’s selection for the Apple Music Super Bowl LX Halftime Show in 2026 speaks volumes about the current landscape of global entertainment and the shifting demographics of the NFL's audience.

A Massive Demographic Shift

Bad Bunny's appeal is undeniable, transcending language and genre. His music is a staple on global charts, and his tours sell out stadiums in minutes. By choosing a Latin superstar to headline, the NFL is directly acknowledging and catering to the massive and rapidly growing Latino fanbase in the United States and across Latin America.

His performance is expected to draw a record number of viewers, particularly among younger, diverse audiences who have propelled him to the top of the music industry. Advertisers, too, are keenly aware of this demographic shift, recognizing that Bad Bunny’s presence signals a need to adjust their marketing strategies to reach this powerful consumer base.

Latin Music Takes the Center Stage

While Latin artists like Shakira, Jennifer Lopez, and Gloria Estefan have previously graced the Super Bowl stage, Bad Bunny's role as the sole, confirmed headliner represents a monumental shift. He is bringing Latin Trap and Reggaeton—genres that have faced historical barriers in mainstream American media—to a global audience of over 100 million people.

This is a powerful moment for cultural representation. As Bad Bunny himself has stated, his performance is a chance to represent Latino culture on the grandest possible scale. The show is anticipated to be a vibrant, energy-filled spectacle that highlights the rhythms, style, and unique energy of Puerto Rico and Latin America.

Super Bowl LX Halftime Show: Date, Location, and Pre-Game Details

The Super Bowl LX (60) will be a landmark event, not just for the game, but for the entire entertainment spectacle surrounding it. Here are the essential details confirmed by the NFL and Apple Music:

  • Event: Super Bowl LX (60)
  • Date: Sunday, February 8, 2026
  • Location: Levi's Stadium in Santa Clara, California
  • Halftime Headliner: Bad Bunny
  • Sponsor: Apple Music (in partnership with Roc Nation)

The Pre-Game Lineup

While Bad Bunny will take the stage at halftime, the NFL has also announced an impressive lineup of performers for the pre-game festivities. These artists will set the stage for the championship game and the main event:

  • Charlie Puth: The pop sensation will be performing.
  • Brandi Carlile: The Grammy-winning folk and rock artist is also scheduled to perform.
  • Coco Jones: The R&B star will be adding her talent to the pre-game show.

This diverse lineup ensures that the entire Super Bowl Sunday will be packed with high-profile musical performances, appealing to a wide array of musical tastes before the main event begins.

Rumors and Speculation: Who Else Was Considered?

The months leading up to the official announcement were, as always, filled with intense speculation and rumors. The Super Bowl Halftime Show is one of the most coveted performance slots in the world, and fans eagerly debate which superstar will land the gig. The biggest names rumored for Super Bowl LX included:

  • Taylor Swift: The pop megastar was the subject of intense speculation, particularly given her record-breaking Eras Tour. However, it was confirmed that she would not be performing.
  • Adele: The British powerhouse was another name that circulated heavily in the rumor mill.
  • Metallica: Given the Super Bowl LX location in the San Francisco Bay Area (Santa Clara), local legends Metallica were a popular fan choice, though they were not officially announced.
  • Jay-Z and Miley Cyrus: These major artists were also mentioned in the early stages of speculation.

The selection of Bad Bunny over these major contenders underscores the NFL's strategic move to embrace global music trends and the immense commercial and cultural power of Latin music in the 2020s. His performance is poised to be one of the most culturally significant and talked-about Halftime Shows in Super Bowl history, cementing his status as a true global icon and culture-shifter.

The Global Superstar Headlining The Super Bowl LX Halftime Show: Everything You Need To Know
who's doing the halftime show for super bowl
who's doing the halftime show for super bowl

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