The Shocking Truth: Is Bed Bath & Beyond Still In Business? 5 Things You Need To Know About The 2025 Comeback
The question "Is Bed Bath & Beyond still in business?" has a complex and fascinating answer as of December 22, 2025. The beloved home goods retailer, famous for its blue-and-white coupons and expansive brick-and-mortar locations, did indeed file for Chapter 11 bankruptcy and liquidate all of its physical stores in 2023. However, the story didn't end there—it was merely the beginning of a dramatic corporate resurrection under a new owner, resulting in a completely revamped entity that is now making major moves in 2025.
The original company is gone, but the iconic brand name, customer database, and intellectual property (IP) were purchased, leading to a massive e-commerce shift and a plan for new, smaller physical stores. This dramatic turnaround has created a new retail entity that is aggressively expanding its footprint and attempting to reclaim its spot in the competitive home furnishings market. Here is everything you need to know about the current status of Bed Bath & Beyond and its surprising 2025 comeback.
The Dramatic Resurrection: From Bankruptcy to Beyond, Inc.
The journey of Bed Bath & Beyond is a textbook example of a brand surviving its corporate entity's failure. The original company, facing mounting debt and increased competition from e-commerce giants, officially closed the last of its 360 stores in July 2023 following its bankruptcy filing. The liquidation marked the end of an era for the traditional big-box retailer.
The brand's survival hinged on a strategic acquisition. In June 2023, the online discount retailer Overstock.com stepped in, acquiring the Bed Bath & Beyond brand name, website domain, and valuable customer database for a reported $21.5 million. This purchase secured the highly recognized name and allowed the new owner to immediately leverage its high consumer awareness.
The acquiring company, Overstock, quickly made a series of bold moves to capitalize on its new asset. First, it rebranded its primary website, Overstock.com, to Beyond.com, fully integrating the Bed Bath & Beyond name into its e-commerce operations. Later, in a final move to fully embrace the iconic name, the parent company officially changed its corporate name to Bed Bath & Beyond, Inc. and is set to reclaim the famous BBBY ticker symbol, signaling a complete corporate identity shift. This new entity now operates the online store and is spearheading the physical retail comeback.
The new Bed Bath & Beyond, Inc. is a radically different company, focusing on a robust digital presence combined with a planned network of smaller, more efficient physical stores, moving away from the sprawling, inventory-heavy format of the past.
5 Crucial Facts About the Bed Bath & Beyond 2025 Comeback
The current status of the brand is defined by five key developments that show how the new entity is operating and what consumers can expect in the near future. These facts solidify the brand's return to the retail landscape.
1. The E-commerce Site is Fully Operational (Beyond.com)
The most immediate and continuous form of the brand's existence is its online store. The website Beyond.com (formerly Overstock.com) is the primary digital storefront. It sells a wide range of home goods, furniture, and decor, leveraging the vast customer database and brand recognition of the Bed Bath & Beyond name. This e-commerce hub is the engine of the resurrected business, offering everything from bedding and bath essentials to kitchenware and outdoor furniture, essentially merging Overstock's model with the BBBY brand.
2. Physical Stores Are Returning in a New, Smaller Format
Perhaps the most significant news for 2025 is the return of brick-and-mortar retail. The new parent company has announced plans to open new physical locations, but they will look nothing like the old ones. These will be smaller-format stores, designed to be more efficient, less reliant on massive inventory, and focused on a curated selection of home goods. This move is a direct response to the failings of the original big-box model.
3. The First New Flagship Store Opens in August 2025
The first concrete step in the physical retail comeback is the scheduled opening of the new flagship store. The initial location is planned for Nashville, Tennessee, with an anticipated opening date of August 8, 2025. This store is expected to debut the new retail concept, potentially under the name Bed Bath & Beyond Home, setting the template for future expansion and demonstrating how the brand intends to integrate its digital and physical shopping experiences.
4. Aggressive Expansion Plans Under Marcus Lemonis
The new strategy is backed by significant retail ambition. Executive Chairman Marcus Lemonis, known for his role on the TV show *The Profit* and his expertise in business turnarounds, has been vocal about the company's aggressive growth strategy. The company is reportedly planning to open an additional 60 new stores in 2025, with long-term goals of reaching as many as 300 new stores across the United States. This expansion is being facilitated by strategic partnerships, including one with The Brand House Collective, which involves repurposing and rebranding existing retail spaces.
5. Strategic Acquisitions Are Fueling Growth
The new Bed Bath & Beyond, Inc. is not just relying on its name; it is actively consolidating other brands to build market share. Key to this strategy was the $10 million purchase of Kirkland's brand assets in late 2024. This acquisition, along with the continued operation of the popular buybuy BABY brand (which the company also owns), shows a clear intent to become a dominant player in the home and baby retail sectors by acquiring and integrating complementary brands under the new corporate umbrella.
What This Means for Consumers and the Retail Landscape
For consumers, the return of Bed Bath & Beyond is both familiar and new. While the name evokes nostalgia, the shopping experience is fundamentally different. The focus is now on a digitally-driven model. The old, beloved blue-and-white coupons are largely a thing of the past, replaced by the new company's own loyalty programs and digital deals.
The new entity is positioning itself as a streamlined, modern home goods retailer that uses the strength of the BBBY brand to drive traffic to its e-commerce platform and its upcoming smaller-format stores. The integration of assets like the Kirkland's brand allows the company to offer a broader range of products and styles, enhancing its topical authority in home decor and furnishings.
In short, the answer to "is Bed Bath & Beyond still in business" is a resounding yes, but with a massive asterisk. The corporation that existed for decades is gone, but the brand name, now owned by Bed Bath & Beyond, Inc. (formerly Beyond, Inc. and Overstock.com), is alive, well, and aggressively expanding in 2025 with a new e-commerce focus and a plan for hundreds of new, smaller physical locations.
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