The Shocking New Path: 5 Major Ventures Hoda Kotb Is Pursuing After Leaving The Today Show In 2025
The question has been on everyone’s mind: Where is Hoda Kotb going? After a beloved 26-year tenure at NBC, the veteran journalist and co-anchor of the *Today Show* has officially announced her departure, with her final episode set for early 2025. This career move is not a retirement, but a massive pivot into a completely new industry, marking one of the most significant changes in morning television in years. The transition, which she has described as "scary," is fueled by a desire to pursue a long-held passion project in the wellness space.
As of December 22, 2025, the details of Hoda’s next chapter are fully confirmed and far more ambitious than many anticipated. She is not just stepping away from the anchor desk; she is launching a multi-faceted business empire centered on positivity, mental health, and personal growth. Her replacement on the *Today Show* will be co-anchor Craig Melvin, who steps in on January 13, 2025, but the focus remains on the surprising and exciting new direction Hoda is taking.
Hoda Kotb: Complete Career & Personal Biography
Hoda Kotb is an Egyptian-American broadcast journalist, television personality, and author known for her infectious optimism and empathetic interviewing style. Her career spans decades, making her one of the most recognizable faces in American news and entertainment.
- Full Name: Hoda Kotb
- Date of Birth: August 9, 1964
- Place of Birth: Norman, Oklahoma, U.S.
- Education: Virginia Tech (B.A. in Broadcast Journalism)
- Career Highlights:
- Early Career: Worked at local stations like WQAD-TV (Moline, Illinois) and WXIA-TV (Atlanta, Georgia).
- NBC News: Joined NBC in 1998 as a correspondent for *Dateline NBC*.
- *Today Show* (Fourth Hour): Began co-hosting the fourth hour (*Today with Hoda & Jenna*) in 2007, originally with Kathie Lee Gifford.
- *Today Show* (Main Co-Anchor): Became the co-anchor of the main two-hour broadcast of the *Today Show* alongside Savannah Guthrie in 2018.
- Personal Life:
- Children: Adoptive mother to two daughters, Haley Joy and Hope Catherine.
- Health: A breast cancer survivor, a journey that has heavily influenced her focus on wellness and positivity.
- Departure: Announced she would step down from the *Today Show* in early 2025, with her last day scheduled for January 10, 2025.
The Wellness Empire: New App, Company, and Retreats
The core of Hoda Kotb's post-*Today Show* career is a massive pivot into the wellness and mental health space. This move is deeply personal, stemming from her passion for helping others find joy and embrace change. She has been vocal about her plans to build a comprehensive wellness brand.
Launching a Wellness App and Company in Spring 2025
Hoda is launching a new company and a dedicated wellness application, with the passion project set to officially launch in Spring 2025. This venture is designed to be a significant resource for her audience, moving beyond morning news and into a space focused on personal development and well-being. The journalist has expressed that this new endeavor is the culmination of years of personal experience and a desire to make a tangible difference in people's daily lives.
- The Core Focus: The new business will revolve around themes of joy, embracing fear, and navigating life's transitions—concepts she frequently discusses on her show.
- The Platform: The wellness app is expected to feature guided meditations, motivational content, and tools for mental fitness.
- The Timeline: While her final *Today Show* episode is in January, the new business is slated for a major rollout a few months later.
Hosting Exclusive Wellness Retreats and a New Podcast
In addition to the digital platform, Hoda's new company will include in-person, immersive experiences. She has confirmed plans to host wellness retreats, offering a more intimate and direct connection with her audience. These retreats will likely be multi-day events focused on self-care, motivational speaking, and community building, leveraging her established reputation as a source of inspiration.
A new podcast is also a key component of her media strategy. While she already hosts the popular *Making Space with Hoda Kotb* podcast, this new audio venture is expected to be more directly tied to her wellness company, providing daily or weekly doses of inspiration and practical advice on living a more fulfilling life. The combination of a company, app, retreats, and a podcast firmly establishes her as a major force in the personal development and self-help industry.
The Author’s Journey: A New Book and Nationwide Tour
Hoda Kotb is an accomplished author, and her departure from the *Today Show* coincides with the release of her newest book, which will serve as a major platform for her new message and brand. This commitment to writing and connecting with readers is a significant part of her post-NBC career.
*Jump and Find Joy* Release and Tour in September 2025
Her latest book, titled *Jump and Find Joy: Embracing Change in Every Season of Life*, is scheduled for release on September 23, 2025. The book’s theme perfectly encapsulates her own career transition, focusing on the courage it takes to leave a comfortable situation and pursue a new, potentially scary, but ultimately joyful path.
To support the release, Hoda will be embarking on a nationwide book tour. Adding a layer of familiarity and fun for fans, the tour will feature her longtime friend and co-host, Jenna Bush Hager. This collaboration ensures that while she is leaving the daily news desk, her partnership with a beloved colleague will continue in a new, engaging format. The book tour will be a massive marketing opportunity for her entire wellness brand.
What This Means for the Today Show and NBC
Hoda Kotb’s departure marks the end of a remarkable 26-year run at NBC, a tenure that included years as a *Dateline* correspondent and over a decade co-hosting the *Today Show*. Her exit is a significant moment for the network, but the transition is planned to be celebratory and smooth.
- The "Hoda-bration": The week leading up to her final show on January 10, 2025, is being celebrated on-air as a "Hoda-bration," honoring her contributions to morning television.
- New Leadership: Stepping into the co-anchor role alongside Savannah Guthrie will be Craig Melvin, who has been a consistent presence on the show for years. This move aims to maintain stability and a familiar face for viewers.
- Continued Connection: While she is leaving her daily role, reports suggest Hoda has a "new deal" with NBC, indicating she may still appear on the network for special projects or interviews, ensuring her voice remains a part of the NBC family.
Ultimately, Hoda Kotb is not going into retirement; she is going into business. Her future is a compelling case study in career reinvention, demonstrating that even after reaching the pinnacle of one profession, the drive to pursue a passion project can lead to an entirely new, and potentially more impactful, chapter.
Detail Author:
- Name : German Roob
- Username : ella67
- Email : gottlieb.cara@weimann.com
- Birthdate : 1978-07-05
- Address : 61945 Taurean Track Port Maria, AR 16393
- Phone : +1.407.206.3648
- Company : Moore, Zulauf and Jast
- Job : Atmospheric and Space Scientist
- Bio : Pariatur ut blanditiis tempora ducimus fuga quia. Ipsa neque adipisci aliquam ullam velit. At inventore placeat tempora cum velit est explicabo. Sint tempore est tempore.
Socials
twitter:
- url : https://twitter.com/tbergstrom
- username : tbergstrom
- bio : Adipisci in suscipit provident dicta est. Earum delectus eos quae quo rerum. Expedita aut et nesciunt iure voluptatem accusantium.
- followers : 2071
- following : 2746
linkedin:
- url : https://linkedin.com/in/tbergstrom
- username : tbergstrom
- bio : Ut autem eum quod dolor qui.
- followers : 1241
- following : 2914
instagram:
- url : https://instagram.com/tbergstrom
- username : tbergstrom
- bio : Aut consequatur quas id et magnam eum. Et dolores rem similique. Dolores officia est ipsa quod.
- followers : 1467
- following : 756
